Engineering
Core Web Vitals: a guide for people who don't speak numbers
LCP, INP and CLS explained the way you would explain them to a client: what they measure, what they should be and how to actually fix them.
Yuri Loayza6 min
Blog
Engineering and product notes
How we build, what works and what to avoid. Written by the people who write the code.
Product
What custom software actually costs
Why a quote for an ERP cannot be a single number, and what a fixed-price estimate really hides.
Fabrizio Offredi7 min
Growth
The seven sections of a landing page that converts
Structure, order and copy: how we organise a campaign page to turn traffic into requests.
Fabrizio Offredi5 min
Engineering
A test environment that will not give you false alarms
Database snapshots, realistic seeds and separate pipelines: how we organise environments to release without fear.
Yuri Loayza5 min
Engineering
Cookies and GDPR: the checklist we use before going live
From legal basis to banner, from tags to data: the complete path we follow to put a site online in line with the regulation.
Yuri Loayza6 min