The seven sections of a landing page that converts

A landing page is not a homepage. It has one job: make whoever arrives from the campaign do one specific thing.

1. The promise, above the fold

The first screen must say in one sentence who you help, for whom and with what result. Not "innovative solutions": "we manage your technicians' jobs, so you stop losing orders".

2. The proof, right after

Right after the promise comes the proof: a logo, a number, a measurable result, a review. Someone skimming a page looks at the first image and the first proof, not at the whole text.

3. The problem, in the customer's words

The visitor must recognise themselves in the problem before evaluating the solution. If the problem is described with your words instead of theirs, they reach the form and give up.

4. The method

Explain how you work, in three or four steps. The method is your competitive defence: technologies get copied, methods do not.

5. The social proof

Reviews, case studies, figures. Three concrete, verifiable proofs beat ten generic testimonials.

6. The FAQs

FAQs are the best way to defuse the final objection. They cover budget, timing, guarantees and technology: exactly the four themes that block form submissions.

7. The form, with very few fields

Name, email, company, one field about the problem. Every extra field reduces conversion. Everything else is asked in the reply.

The detail that changes everything

Repeat the CTA more than once on the page, but with the same wording. A button that says "Let's talk about your project" is worth more than an invisible form at the bottom, and worth more than three different buttons.